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      <image:title>Newsletter - ISSUE 07 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Newsletter - ISSUE 07 - Test, learn, and scale where there’s less noise, more opportunity, and higher margin for impact. Edge growth compounds faster, because you’re defining the market, not just competing in it.</image:title>
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      <image:title>Newsletter - ISSUE 06 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Newsletter - ISSUE 06 - What costs do you cut without killing momentum? Which revenue lines keep the lights on? Who do you call first?</image:title>
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      <image:title>Newsletter - ISSUE 05 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Newsletter - ISSUE 05 - The idea: for every flashy metric, founders should be tracking the grounded mirror metric that tests if that growth is real or just vanity.</image:title>
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      <image:title>Newsletter - ISSUE 04 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Newsletter - ISSUE 04</image:title>
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      <image:title>Newsletter - ISSUE 03 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66e96a24350dcd263f938bc6/0e10b3b5-8da1-4d91-a367-24760c9c35a1/40.png</image:loc>
      <image:title>Newsletter - ISSUE 03 - Proof → a signal that your thing works (even small-scale). Pattern → evidence it can repeat (across users, markets, or use cases). Pull → why now, why this, why you.</image:title>
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    <lastmod>2025-10-10</lastmod>
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      <image:title>Newsletter - ISSUE 02 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66e96a24350dcd263f938bc6/1a090672-e944-4f86-beec-2d15cd709e9e/39.png</image:loc>
      <image:title>Newsletter - ISSUE 02 - Hack → Find the crack in the system. Stack → Layer the tools + processes that work. Track → Keep the metric that matters visible.</image:title>
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      <image:title>Newsletter - ISSUE 01 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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